Trawun: Mapuche culture and community-based tourism

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 SPONSORED CONTENT: Centro de Estudios Ambientales - Universidad Austral de Chile


Through the new tourism platform Mapuche families have come together to offer individual initiatives and unique community packages that can be experienced throughout the year.
Ancestral culture, local cuisine, lodging, handicrafts, hiking and much more. These are some of the experiences you can enjoy around Panguipulli (in Chile’s Los Rios Region), where the community-based tourism cooperative Trawun is established. (Trawun means “meeting” in mapudungún, the Mapuche language)
In line with the widespread use of the internet when planning a trip, the cooperative developed an online platform ( that gives access to detailed information about each of the initiatives, as well as the possibility to choose between different community packages that allow visitors to live an experience among several family enterprises.
The tour packages have inspiring names such as “Breathe nature,” “Listen to Mapuche tales,” “Trawun Route – Mapuche Ancestral Knowledge,” “Trawun Circuit – Sensorial Experiences,” as well as a personalized option.
Commitment to the “Küme Mogen” (“good living”) Mapuche
The initiative is part of the project “Rutas Turísticas Diferenciadoras, Autocertificación y Comercialización del Turismo de Base Comunitaria en la Región de Los Ríos Trawun 2.0”, financed by the Innovation Fund for Competitiveness (FIC) of the Regional Government of Los Rios and its Regional Council, and executed by the Transdisciplinary Centre for Environmental Studies and Sustainable Development (CEAM), of the Austral University of Chile, in conjunction with 30 initiatives and organizations in the area.
It is therefore no coincidence that the community-based tourism and solidarity economy program has five years of experience, which have allowed entrepreneurs to empower themselves and acquire new knowledge, together with defending their ancestral territory. One of its most important achievements was the establishment of a community-based tourism cooperative, the first of its kind at national level. It also stands out for having individual initiatives and initiatives in communities.
As you can see, all this work has an interesting projection that will benefit the communities and their commitment to “good living,” linked to the Mapuche culture and its close relationship with nature and the sustainable use of resources, without leaving aside the ancestral spirituality. If you want to experience meaningful tourism, this is an excellent opportunity!

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* This article was paid for and written by CEAM-UACh